Figs is a billion-dollar healthcare apparel brand that sells scrubs that come in a variety of colors and styles, as well as a number of other products for healthcare professionals. While working with Lineage Digital I created the integrated marketing campaign for the launch of their new color way: Optic White.
Figs wanted a departure from the more convention, static approach to their previous product launches. They asked for us to play with the idea of optics and infuse the designs with energy while still adhering to their minimalistic aesthetic. My solution was to use 3d shapes, depth of field, and a staggered but structured composition. The result is a crisp, eye-catching campaign that was launched in August 0f 2022.
campaign design, social media